Advertising product photography Behind-The-Scene:
Creating Aqua Minerale. Product photography New York.

This is an example of how we completed one of our commercial assignments. We decided to share the workflow with our readers and highlighted each major step we went through during this commercial photography job.

Splashes is a very interesting theme that have a huge attention among photographers, clients and viewers. One of our first projects was Aqua Minerale advertising with a splash around the bottle.

Final image

1. Advertising photography concept

The idea was to build water splashes grown from the bottle and support a new bottle design.

2. The Bottle and Drops product photography

The client wasn�t sure about water drops on the bottle so it was decided to create two images: with drops and without. There were also two options of water drops: perfectly round put one by one on the bottle and more natural. We started with the clean bottle. After the photo shoot we got rid of some unnecessary refraction and the bottle was ready.

The client wasn�t sure about water drops on the bottle so it was decided to create two images: with drops and without. There were also two options of water drops: perfectly round put one by one on the bottle and more natural. We started with the clean bottle. After the photo shoot we got rid of some unnecessary refraction and the bottle was ready.

The next part was to place natural water drops on the bottle. We used Condor Foto �Dew Effect�.

3. Water Splashes photography

Since the bottle shape was lost under the drops while the main idea of the advertising was based on it we chose the clean bottle with no drops. Having a approved sketch and understanding of what kind of water splashes we�re going to need we started with water splashes photos. Since we needed flat and wide splashes we used wide and not very deep cups.

Separate drops looked the best when we used hands instead of tableware.

4. Post-production, photography retoching

After we made sure we�ve got enough material we started a post production and created the first sketch.

After some comments and final approval of the splashes shapes the long and laborious process has been started. The most complicated part is that you should be ready that you could receive comments from Art Director and a client till the very end although it�s getting more and more complicated to make changes with finalizing an image. During the post production process you most likely have to change the initially approved shapes some deficiency in a sketch may look alright but doesn�t work for the final image. An advertising could be printed in huge sizes and it�s essential that every pixel of the image is on its place.

Animated product photo retouching process.

Agency: Mojo
Art Director: Alexey Ryzhov
Production: Maier Product Photo
Photography and post production: Eli Maier and Max Maier (Maier Product Photo)