NY, CA | info@maierproductphoto.com | T: 626 426-6225
NY and CA based creative agency. Photography, videography, retouching, animation, vfx.
2013 - 2022 Maier Product Photography
Amazing Behind-The-Scene: Automotive Photography on Location and Post Production |
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One of the most complicated and at the same time interesting photography jobs is shooting cars on location. Therefore when we got a project with a goal of shooting a black horse surrounded by luxury cars in an underground parking we realized that it�s going to be the one of the most exiting projects in the year 2014. |
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Final image |
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1. Approach to phototgraphy |
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First of all we looked around in order to choose a composition of the image and understand if we can partly use parking natural light. |
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There were two different approaches to the shooting: |
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1. Set a lighting scheme for the whole thing and take two pictures: parking with cars and the horse alone with no cars around.
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We decided to go the second way for these reasons: |
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In order to create a lighting scheme for the whole composition we�d need a lot of lighting equipment and some of it would be seen on photos and we�d have to get rid of it on retouching.
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After that we separately shot every car. One light was turned to a ceilling and a the second light was used for lighting different parts of the cars. By the end of the day we had around one hundred images for every car. |
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Porsche |
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Bentley |
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Then was the horse�s turn. By that time he was tired and wasn�t really exciting about the photo shoot and it turned out the horse are really alike any other model. We�ve talked to him, explained that it�s not for long and finally got him to stand on the right spot in the right pose.
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At the end we took a picture of the empty parking in order to have a clean background for post production. |
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Real ceiling didn�t look great but had a huge part in the composition so we build another ceiling in 3ds Max, rendered it and used instead of the real one.
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Quick BTS video |
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Photography: Max Maier, Alexandra Leroy |