NY, CA | info@maierproductphoto.com | T: 626 426-6225
NY and CA based creative agency. Photography, videography, retouching, animation, vfx.
2013 - 2022 Maier Product Photography
The Making Of: Lipton Ice Tea AD, or How Product Photography Meets CGI |
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One of the most common reasons of using CGI in advertising photography is that the actual product is not yet on the market, therefore it�s simply impossible to photograph it. It was this particular case of why we�ve used 3D in Lipton project to create a product that was about to be released to the market.
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Advertising photography concept |
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The project as usual was started from an Art Director�s sketch. |
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Since the goal was to create a realistic and beautiful image at the same time with possibility of controlling every single detail according to Art Director and the client�s comments we declined an idea of putting the teapot in a real piece of ice. Instead we made some cubes of real ice and grew an ice cube form a special effect of Condor Foto. Special effect looks like an inch size jelly cube. Then you�d need to put it under water for about 5-7 days and finally you get a beautiful transparent jelly cube with 6 inches side. |
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Product photography |
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The first part was to shoot the teapot its different parts through a piece of ice. We took a series of shots and got enough material for post production. |
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After we made sure we�ve got enough material we continued with the jelly cube. The biggest advantage is that you can give it any shape you want by using a knife. |
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Retouching of product photography |
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Now it�s time for retouching. The easiest part it to make sure the teapot photography looks good. Working on ice was a way more complicated job. |
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3D Visualisation of the Product |
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Since the product wasn�t released to the market yet we had to build a 3D model of the beverage. The client provided us with layouts and label designs in vector format that we used to create the product. |
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